Your top question is probably whether podcast sponsorships work.
Clearly, Podlexing is biased on this question, but
the numbers speak for themselves: More than 75 percent of our sponsors
extend their initial buys, because they're so happy with how well their
first spots perform.
Most sponsorships consist of host-read spots of not fewer than 45 seconds — and often considerably longer. Generally, hosts work from bullet points that you provide.
You certainly have the option of providing a verbatim script, if you prefer. You can even provide a prerecorded spot.
And we're now actually part of the Midroll podcast advertising platform.